Sunday, March 22, 2020
How to Reset Your WordPress Password Manually
Everyone gets locked out of one account or another from time to time ââ¬â and this can happen even on your own website. Its usually simple enough to perform a reset, but things can get tricky if the problem is more than a forgotten password. Therefore, learning how to reset your WordPress password manually can come in handy.Fortunately, there are several ways you can approach this situation. You can reset your password by tweaking your database, for example, or simply use a dedicated tool to get the job done faster. Either way, it is possible avoid ever getting locked out of your WordPress account again.In this article, were going to talk about some of the situations in which you may need to reset your WordPress password manually. Then well teach you two simple ways to do it. Lets get to work! and changed your email information, so you have no way to re-enter your website.WordPress enables you to reset your password, but its useful to know how to do it manually.These situations arent all that common, but they can happen to anyone. If you end up in one of these scenarios, youll be glad to know that there are other ways to reset your WordPress password. Lets talk about two of them now.Two ways to reset your WordPress password manuallyEither of these methods works even if you dont have access to your WordPress dashboard. Youre free to pick whichever one you want; the choice is largely down to personal preference.1. Reset your password through your cPanelAll the information that makes up your website is stored within WordPress database. Each piece of data has its own place in the database, and the easiest way to access yours is through your cPanel.Naturally, not all web hosting plans or providers offer cPanel. However, in our experience, the vast majority of WordPress-oriented plans do. If your provider doesnt have cPanel set up for its users, theres another (slightly more complex) alternative method well talk about in the next section.For now, access your cPa nel using your hosting credentials, and look for theà phpMyAdminà option under theà Databasesà section:Once youre inside, look for your WordPress database. In most cases, youll be able to identify it thanks to theà wp_à prefix, although some hosts dont use that as a default. If there are multiple databases and youre not sure which of them youre looking for, click on them one by one. At some point, youll find a database that includes the following tables:This list shows all the tables that store your WordPress data. Look for the one calledà wp_users ââ¬âà or a variation thereof ââ¬â and click on theà Browseà button next to it:Inside, youll find a list including all your sites users. Locating your own account shouldnt be hard ââ¬â just look for your username or email. Once youve found it, click on theà Edità button for your username:On the following page, look for the section that saysà user_pass. You should see a long string of characters and num bers to the right. Thats your password, although its encrypted so no one can copy it (in case someone hacks into your database):However, as the administrator,à youà can change that password right from this window. All you have to do is delete the aforementioned string and replace it with whatever password you want in plain text. Just to be safe, youll also want to select theà MD5à option from the drop-down menu to the left, like this:What this does is force your database to encrypt your new password using a format that WordPress will recognize. Now, click on theà Goà button at the bottom of the page.Return to the WordPress login screen and try out your new password ââ¬â it should work without a hitch!2. Use the WordPress Command Line (WP-CLI) to reset your passwordFor this method, you need to be on a hosting plan that enables you to use WP-CLI out of the box, such as SiteGround or WP Engine ââ¬â that way, you can hit the ground running.The first thing youll need to do is enable Secure Shell (SSH) access using your web hosts control panel. For example, here are instructions on how to do it using SiteGround, which uses cPanel:In short, the process involvesà generating keys that identify you when you access your server via SSH from your computer. Once youve gotà your RSA private key, you can use either your command line (if youre macOS or Linux user) or an SSH client such as Putty (if youre on Windows):Once youve successfully connected to your server via SSH, you should be able to start using WP-CLI right away, since your host has already set things up for you. WP-CLI enables you to manage every single aspect of your WordPress website using simple commands, which is perfect for developers.You can findà a thorough listà online of the commands you can use with WP-CLI, but for now, lets focus on how to use it to reset your password.à To complete that task, youll need to paste this line into your SSH client:wp user update USERNAME --user _pass="PASSWORD"Naturally, for the command to work, youll need to replace the USERNAME and PASSWORD values with your own new credentials. Unlike the previous method, WP-CLI handles data encryption, so theres no need to configure any additional settings. Once youve entered the command, you can go ahead and log back into your WordPress account.On the other hand, if youre using a host that doesnt include WP-CLI set up by default for your account, dont worryà ââ¬â you can install it on your own if you have full access to your server. Just follow the instructions on WP-CLIs home pageà within theà Installing section, and you should be good to go.ConclusionKnowing how to reset your WordPress password manually can save you if you ever get locked out of your website, and you dont have access to your email account. This isnt something that happens often, but it doesnt hurt to be prepared just in case. Plus, the process is simpler than youd imagine.Here are two alternative ways to re set your passwords manually:Use your cPanel to access and edit your WordPress database.Use one of WP-CLIs built-in commands to reset your password.Do you have any questions about how to reset your WordPress password manually? Ask away in the comments section below! How to reset your #WordPress #passwords manually
Thursday, March 5, 2020
Personal space Essays
Personal space Essays Personal space Paper Personal space Paper A within-particpant experimental design was used to explore how uncomfortable an individual feels when approached by one or two people, this is measured when the individual says stop. The independent variable (IV) is whether theres one person walking towards the particpant orr two people walking towards themselves, wich were randomly assigned. The order of the two conditions was counterbalances so that half of the particpants start with one condition and vice versa, counterbalancing the order in which they start with. A table with odd and even numbers was used to randomly select the particpant with the condiitn. The even numbers start with condiiton one where one person walks towards the individual, and the odd numbers start with condiiton two where two people walk towards the participant. The dependent variable (DV) is when the experimenter is told to stop when approaching the participant. Participants This experiment consisted of 60 particiapnts which were recruited from Nottingham, UK. An opportunity sample was used for the experiment. The sample comprimised of an equal ratio of males and females. The participants were local university students. There was no exclusion criteria set for this experiment. The mean age of the sample was 19, with 30 males and 30 females. Materials This experiment consisted of a measuring tape which was used to measure the distance between the particiapnt and the experimenter. A set of stabndardised instructions along with the consent form were also used. A pen and paper to recored the results and also the experimenters involved. Procedure Particpants were asked whether or not they wanted to particpate in the experiment. The researcher then read aloud the instructions (see Appendix1), to which the participants filled out a consent form (see Appendix 2). Participants were then told that the experimenter will be approaching them and will be told to say stop when they feel uncomfortable with the proximity. The experimenter stands 6 meters from the particiapnt, in an open space. They approach at a slow pace, making no facial expression and no eye contact. The participants will then have to say stop when they feel uncomfortable, the space between them is measured and recorded in a table. Some controls had to be kept consistent, for example the standardised instructions and the ethical guidelines e. g, the right to withdraw and informed consent. In both conditions the experimenter stays 6 meters away from the participant. Results The table below gives a summary of the distance between the experiment and the participant. Table 1:A table to show the difference in standard deviation, Mean and Range of the distance between the experimenter and the participant. Condition Standard Deviation Mean Range T-test 1)One Researcher 12. 95 77. 47 50 1. 51 2)Two Researchers 17. 98 116. 6 81 Table 1 shows that when two researchers approach an individual they would say stop sooner because they feel uncomfortable in the presence of more than one person. The standard deviation and the mean were higher in condition two, where there were two experimenters than in condition one, where participants were only approached by only one experimenters. The T-test was 1. 51, this shows there was an insignificant effect of crowding on personal space (t obt=1. 51, df=58, P. 05) even though the participants said stop sooner when there were two experimenters (Mean=77. 47, Standard Deviation=17. 98) than with only one participant (Mean=77. 47, Stand Deviation=12. 95). Discussion The results suggest that when two people are walking to an individual they will say stop sooner, and when one person is walking towards a person they will say stop later. The results support the background literature. This experiment supported the hypothesis, it also provided valuable data. The purpose of this experiment was to see the effects of crowding on persoanl spce and how uncomfortaable participants felt on the number of people approaching them. The hypothesis was that paprticipants would say stop sooner if two experimenters were walking towards them then just one. There have been numerous studies to support the fact that crowding does affect a persons personal space. A study done by Cochran and Urbanczyk (1982), conducted an experiment on 2 conditions using a stop-distance technique. The results showed that in high-ceiling condiitons, the participants needed less personal pace than in low-ceiling conditions. Another experiment done by Gary. T. Long (1984) showed that participnts in higher tension situations preferred a greater distance from others. There were limitations involved with this study, the number pf participants were too few, therefore having more participants may have produced a greater variability amongst the results. Another limitation is regarding the location, it could have been more crowded with more noise, with some participants and not others. Intimidation could have been another factor effeting the experimen by the presence of the researchers and the distance varies according to many factors, one of them being the relationship of the people involved. The limitations mentioned above could be one of the many reasons why the T-test was insignificant. There are examples of eevryday life in relation to crowding on personal space and how people feel uncomfortable when approached by a group of individuals. For example, when a gang of youths approach one individual they world feel scared and uncomfortable, than if one person approaches a individual and asks for the time; they would feel at ease. However there are many other factors that affect a persons personal space it depends on the age of the individual, the sex, race, amount of indiviuals walking up to a person, and the appearance. However different people have different inmterpretations of what uncomfortable is for them, therefore cannot be certain on when they feel uncomfortable and say stop, therefore cannot measure it properly. These differences of interpretations can lead to a misunderstanding amongst the researchers from different cultures, the environment also affects ones perception on what uncomfortable is for them. Some people might feel uncomfortable with one experimenter walking up to them than two. To conclude from this, different things could be changed in doing this experiment again, a different location could be used. If this experiemnt were to be repeated, there are a few things that should be changed. For example, choosing a different location; this could have ben approached by prior research to obtain knowledge of whn places are most/least populated. The conclusion of this experiment was consistent with past reasearch. Although this experiment ended with a insignificant T-test, the information gathered from the results can help future research on the effects of crowding on personal space.
Tuesday, February 18, 2020
Finance analysis of Whitbread Financial Ratios Assignment
Finance analysis of Whitbread Financial Ratios - Assignment Example Ratio analysis is one of the methods used to carry out a company financial analysis to determine the performance of the company in question in relation to other companies in the industry in which such a company operates and also in relation to its own operations over time. The past performance of the company as shown by the ratio analysis as well as other methods that can be used in the company financial analysis can be used as an indicator of the companyââ¬â¢s future performance in terms of the companyââ¬â¢s liquidity, profitability, working capital management, asset management, efficiency of the companyââ¬â¢s management, cash management as well as investor valuation ratios in order to help in planning and assessment of the companyââ¬â¢s strategies as well as for use by investors to make a decision on whether to invest in the company or not.... evaluate the companyââ¬â¢s performance against one of its competitors which is called Restaurants Group Plc and finally offer a recommendation on the companyââ¬â¢s performance over the two year period between year 2010 and year 2011 and also in relation to the competitor Restaurants Group Plc. Description of the industry The United Kingdom Restaurant industry has been very vibrant over the last three years despite the recession that greatly affected the global markets within the period between year 2008 and year 2010 and the debt crisis in the Euro Zone in year 2011. Based on Oxford Writers, restaurants are a very vital part of the culture of the people of the United Kingdom (Oxford Writers 2012). The industry is comprised of hotel operators, restaurants, pubs and pub restaurants among other services that go hand in hand with the food business. The industry is mostly affected by the seasonal food business due to the fact that the agricultural produce in most of the agricultural areas in the United Kingdom is seasonal in nature. In addition to this, the guests in these restaurants are also seasonal. For instance more people eat out during summer that during winter therefore indicating that hotel business will boom in summer and decline in winter. On the other hand, holidays such as Christmas, Easter etc also increase the number of customers in restaurants therefore increasing profitability. As at 27th April 2012, Whitbread Plc was the largest company in the restaurants industry by market capitalization with a market capitalization of ?3.39 billion followed by Greene King Plc with a market capitalization of ?1.1 billion, followed by Mitchells & Butlers Plc with a market capitalization of ?1.08 billion, followed by Dominoââ¬â¢s Pizza UK & Ireland Plc with a market
Monday, February 3, 2020
Sony strategic management and leadership Essay Example | Topics and Well Written Essays - 2750 words
Sony strategic management and leadership - Essay Example According to Sonyââ¬â¢s C.E.O, the companyââ¬â¢s mission is to challenge the designers, producers and engineers in order to improve their software and hardware and eventually advance its differentiation process towards its competition (Badawy, 2009). Sony has renowned heritage of creativeness and innovativeness. Sony boasts of having products in the electronic, games, entertainment, and still participate in the provision of financial service sectors (Flugge, 2008). In this regard, this essay will delve on a critical analysis of Sonyââ¬â¢s strategic management and leadership. More so, it will analyze Sonyââ¬â¢s marketing advantage with supportive evidence. (1) - Sony corporation success Traditionally, Sony was known as a great innovator that managed to transform the entire categories of electronics with unique products like the PlayStation game console and Walkman music player. More so, Sony was in a position to command premium prices for its top-quality products (Gao, Men g, Steve, 2008). Therefore, Sony did not only the electronic industry but it also changed the world because Sony brought about smaller portable devices to the market, which is contrary to the old electronic devices that were bulky and inefficient. Sony has tremendously grown in market share and profitability (Ajami, 2006). Numerous evidence portrays this growth, for instance in the year 2006, Sony topped a Harris poll as the best brand which was the seventh time consecutively, while dell and coca- cola took the second and third positions. In 2004, Forbes ranked Sony as the 72nd largest company in the world. Recently, in January 2013, Sony scooped the So-net Entertainment Corporation award. According to Interbrand Top 100 Global Brand 2011, Sony emerged position thirty-six among other a hundred brands (Anonymous 2012). Prior to successful market share, Sony boasts of diverse and effective employees who in the year 2011 they were ranging at 168,200. On February 25, 2013, Sony sold a 6 .0% stake of a 55.8%-owned subsidiary (Minato-Ku, 2013). Factors that have contributed to Sonyââ¬â¢s success Sonyââ¬â¢s main contributor to its success is its unique variety of brands that match up the latest modern world. The company manufactures television screens and projector, cameras, home theatre systems, computer hardware, mobile phones, and car entertainment devices (Plunkett, 2008). Additionally, Sony manufactures home recording devices, storage media, and charging devices (Nargundkar, 2006). Ideally, Sony has further divided some of its products into other sub categories especially for the television products. This has made the company able to service its market through the innovation of tailor made products that suit their various clients. These customers include households, offices, and public gatherings. Hence, Sonyââ¬â¢s success comes from due to the ability of the company to produce products that are able to meet the needs of their customers without financial constraints as their quality dictates the price (Ferrell & Hartline, 2011). Moreover, Sony also uses strategic marketing skills to the improvement in sales capacity. These marketing strategies include market mix, online marketing among many others. Ideally, Sony has managed to use its favorable public rapport to maintain significant relations with its employees, consumers and other relevant stakeholders (Shajahan, 2004). The use of its
Sunday, January 26, 2020
No Exit by Jean Paul Sartre | Analysis
No Exit by Jean Paul Sartre | Analysis Analysis of No Exit No Exit by Jean Paul Sartre is a play that symbolizes the German occupation of France. He was a soldier in the French Army during World War II and had to face the humiliation of defeat and the suffering of war. No Exit takes place in a room which is supposed to be a part of hell occupied by three people who cannot stand being around each other. This is an allusion to the relationship between the French and German people living amongst each other during the war. In this play, Sartre discusses issues such as freedom, reliance on others, deception, and ââ¬Å"bad faithâ⬠(Spark Notes, analysis). In this essay I will discuss the different ideas and symbolization that help the reader understand Sartres conveyed messages about how he views death and how one must handle the present. Also, I will discuss the characters in depth to understand why they handled the situations they were in so differently than the others by comparing and contrasting their personalities. Sartre also was a fir m believer in either a ââ¬Å"being-in-itselfâ⬠, a being that lets other people control them or a ââ¬Å"being-for-itselfâ⬠, a being who makes their own choices. Existence precedes essenceâ⬠was the theme to his belief that a humans consciousness was centered on a being-for-itself, or a being-in-itself (Spark Notes, analysis). Humans have the power to control their choices, thoughts, characteristics, values and certain traits. With this power also comes responsibility for ones choices. This anxiety of responsibility causes people to step back and let others chose and control what they think and do. It is a way to cope and not take responsibility for ones actions. This in turn creates the idea of a ââ¬Å"being-in-itselfâ⬠instead of the humans usual ââ¬Å"being-for-itselfâ⬠. In this paper this idea will be discussed and compared with the characters reactions to their own personal reality in hell. The four characters that Sartre portrayed in this play are the valet, Inez, Estelle and Mr. Garcin. Garcin is a journalist from Rio and the first to be introduced to the story and enter the room. His cause of death was execution by a firing squad for trying to desert during a war. The war was not specified exactly, but his excuse for deserting was that he was a pacifist and was standing up for what he believed in. During the play, it is clear that Garcin is able to deal with the idea of their hell better than the other two characters in the room. He sees and understands that the three of them were not put together by chance but actually brought together on purpose to torture each other with the others existence. He stated that the best way to cope with this predicament was for each person to keep to themselves and leave the other be in hopes of being able to coexist peacefully. Throughout the whole story, Garcin looks back into the past and looks at Earths present and tries to make p eace with himself about the evil things he had done to his loved ones on Earth. He completely understands why he is damned to hell and does not question anything about where he is. Inez is the second person to enter the room and is the most destructive of all of the characters. She makes it her mission to cause the most hostility and problems towards the other two people in the room. Her past occupation was as a postal clerk. She believes she is in hell, because she seduced her cousins wife and practiced adultery. The reason for her death was that her lover, her cousins wife, left the stove on while they were sleeping and the gas killed them both. She clearly dislikes men and automatically hates Garcin. In many instances she is obviously competing with him. However, she quickly finds Estelle very attractive and pursues her for the rest of the story. She tries to find any way possible to be closer to Estelle and actually scares her. Estelle is the last person to enter the hell. She i s the most skittish and frightened person in the room. She relies on mirrors to remind her that she is actually there, and when she realizes there are no mirrors in the room she agrees to rely on Garcin and Inez to define her existence. She also strongly believes that she does not belong in hell, being only willing to admit to her cause of death: pneumonia. She refuses to use the word dead but asks everyone to instead use the word absent. Inez pursues her but Estelle informs them that she can only be with a man and favors Garcin. Garcin is briefly interested in Estelle but then quickly puts all of his energy into focusing on Inez and her actions. Estelle finally confesses that she had an affair on her husband and killed her illegitimate child. Lastly, the most mysterious of all characters is the valet.He was the person to lead each individual into the room, rarely answering any questions and only supplies brief, cryptic answers. He informs Garcin of the bell in the room with which h e may be summoned, but it rarely works. The valet is reminiscent of a devil picture. He gives Garcin a chance to escape but knows that because of his personality, he would never leave in fear of Inez passing judgments on him for leaving the room. The characters think that the valet toys with each of them indirectly and causes them great annoyance and problems, such as the furnishing of the room. Existentialism is the rejection of any traditional approach to objective understandings of human behavior. Existentialists choose to study and look at individual humans who exist independently of any sort of community, tradition, or law. In No Exit, it can be a perfect place for existentialism to be observed because of how each character is taken out of his or her element to be picked apart and analyzed. Since there is no way out and no mirrors, the characters are left to decide for themselves if they are really there and have an essence. Sartre questions the differences between existence and essence with each character. Each person has died on earth and is left to only survive off of what they have left of their souls. They are able to see for themselves who they really are due to their closed off situation. A mà ©nage a trios has been created in this play where each character must either ignore or accept the judgments of the others in the room. In the beginning, both Inez and Garc in have a conflict about the way Garcins face looked. She did not like the way his mouth turned and she demanded that he stop. He chose to believe her opinion and tried to stop. This is one of many examples of how these characters agree to rely on the opinion of others to define their existence. Garcin allowed Inez to define his essence. Another interesting point about this work is that Sartre did not describe hell as being a definitive place. He allows you to see that hell could be a state of mind. Sartre most likely wrote this play during the German occupation of Paris and so one can conclude that he compared the eyelid-less stare of the valet to the Nazis and their surveillance of the French people. Garcin is deeply bothered by the valet staring at him because of his fear of being judged by others questioning eyes. Sartre practices the technique of exposition, or giving a detailed background to each character, to introduce each character by placing them in an awkward and strange situation. Sartre also foreshadows many of the major points of the play before they occur later on. For example, every character is already dead and yet they still are in denial and continue to think of themselves as alive. They continue to make comments like nothing is different about their lives and refuse to accept where they are at first. Also, there is foreshadowing of the character development between Garcin and Estelle. In the beginning when Estelle first sees him, she recognizes him and connects him with her lover on earth. This foreshadows their relationship later on in the story. Existence and essence is also talked about with the example of how Estelle relies on a mirror to believe that she is really there. She relies on material things to define her existence. Inez on the other hand refuses to let other peop le define her existence or essence. ââ¬Å"She claims that she is always painfully conscious of herselfâ⬠(Spark Notes, analysis). Hell is other people is also a main topic portrayed in this play (Scridb). Estelle needs Inez to be her mirror but it is not possible for her to assist Estelle fully because they have different opinions about appearance. There will always be a difference in the way they would see each other. Inez greatly dislikes the way Garcin looks at her, and feels like he is always judging her. Garcin also hates the idea of other people judging him for what he has chosen to do and would stop at nothing to prove them wrong, even if it means him staying in the room forever. Both Estelle and Garcin refuse to let go of their pasts and accept what has already been done. They each cause their own hell, and it seems like a never ending cycle of personal torture. They still both act like they are in the past and refuse to look at the here and now, unlike Inez. She clear ly sees her present and understands that the past cannot be altered, and so she decides not to linger on it. ââ¬Å"All you own is hereâ⬠is an evidently true quote said by Inez that greatly emphasizes the idea of acceptance (Spark Notes, analysis). Garcin, towards the end proves that he has the least amount of self understanding and worth. He is unable to decide on his motives as to why he ran from the war and whether he considers himself a coward or not. He asks Estelle to tell him what her opinion is and relies on her to convince him either way. Just like Inez, Garcin is extremely worried about others laying judgments on him, and fears a lack of control. He believes that now that he is gone, he has left his memory and legacy in other peoples hands to do what they please with it. He gives his freedom to define himself to others. He has now became a being-in-itself. This is the whole reason why he chooses to not leave when the valet opens the door for him. He believes that peo ple will always judge him from the choices he has made in his past, and decides to damn himself to the room for eternity. Sartre powerfully shows that hell could simply be other people by putting Garcin, Estelle and Inez together. Hell can be a mindset and not just a physical place. Just the power of each persons gaze on one another takes away from each persons individuality as a whole. There is no need for physical torture when the mere existence of the other causes enough anguish. Each character loses and ignores their given freedom and responsibility. No Exit is an extremely interesting piece of literature which I recommend to anyone who wants to see an abstract way of looking at life and its many important themes. Responsibility for ones actions, acceptance of others, self-reliance on defining ones self, existence, concentration on looking at the present and not dwelling on the future are very important ways of operating life which are echoed throughout this work. Each character symbolizes weaknesses in which many people have and can relate to. Bibliography 1. Scribd. ââ¬Å"No Exit by Jean Paul Sartre.â⬠Non-commercial copyright. 9 May. 2008. . 2. SparkNotes Editors. ââ¬Å"SparkNote on No Exit.â⬠SparkNotes LLC. n.d..17 Nov. 2009. .
Saturday, January 18, 2020
Philosophy I Think Therefore I Am Essay
ââ¬ËCogito ergo sumââ¬â¢, meaning I think therefore I am, Rene Descartes is the man credited to these few words. The quote originally written in French, comes from The Discourse on Method, but also appears written as the famous Latin, ââ¬Å"Cogito ergo sum,â⬠in his Meditations on First Philosophy, which was an attempt to find foundational truths for knowledge. The book contains six meditations that attempt to discover what is real by first doubting absolutely everything and starting from scratch. In this way, Descartes starts at the bottom and works his way up into believing in the existence of worldly things. For Descartes the essence of the self is the ability to think, in order to actually have an identity, you must be able to think. In many of Descartes works he emphasizes this point. In order for one to have an identity, you would have to be aware of your thinking, reasoning, perceiving processes. If someone was consistently unconscious of all of the for-mentioned things than it is impossible to actually have a perception of the self. Cogito, ergo sum is one principles of Descartes theory, where he is basically saying that if someone can not think, or have a conscience mind then they do not exist as an individual. It was the foundation upon which knowledge could be built. Although we can doubt our senses, we cannot doubt our thinking as doubting is a thought. And as one cannot think without existing and as we think, it follows that we exist. Many people now reject Descartesââ¬â¢ point of view, but I completely agree. If we canââ¬â¢t not think how can we truly understand our surroundings and adapt as all humans are naturally born to do. Our ability to think is completely dependent on all of the things we perceive with our minds. Though sometimes our senses can be a deceiving it is completely up to our minds and our thinking ability to be the decipher, the clear thought in the sea of confusing and discourse.
Friday, January 10, 2020
Lââ¬â¢oreal and the Globalization of American Beauty
MGO403 HW4 <Lââ¬â¢Oreal and the Globalization of American Beauty> How did Lââ¬â¢Oreal become the worldââ¬â¢s largest beauty company? What was the role of acquisitions in the growth? The global strategy of Loreal started first from European countries like Austria, Italy, and the Holland providing hare care and hair color products. After the launch in the USA, they decided to expand their market share by mainly M&A of many similar but way smaller companies. With proper acquisition strategy over the years, they finally became the largest company in beauty industry. Lââ¬â¢Oreal offers consumers worldwide ââ¬Å"Americanâ⬠and ââ¬Å"Frenchâ⬠concepts of beauty.Are there any limits to the national beauty images it can globalize? There may be some limits for Lorear to go more ââ¬Ëworldwideââ¬â¢ even if they have huge branches and offices over the world. I think it may be related with ââ¬Ëracial issuesââ¬â¢. The society for ââ¬Ëminorityââ¬â¢ is changing faster than ever before, but still, the ââ¬Ëmajorityââ¬â¢ of American and European countries are white but Asian, African American, and Hispanic. Thus, if they really care about optimal ââ¬Ëglobalizationââ¬â¢ in all ways, they should probably consider making their diversified strategy in other markets (minorities)What are the global opportunities for Kiehlââ¬â¢s? What are the limits, if any? Even though Kiehlââ¬â¢s were taken over by Loreal through M&A, their products are not easily found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are simply expensive targeting luxury market, so I think if they really want to go ââ¬Ëglobalââ¬â¢ they should find proper way to make their products easily available to the customers through mega-stores like walmart, or target.
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